PULSION

Highlights

Industry:
Software Development

Target Organisations:
Enterprise Organisations, including Financial Services and Recruitment

Challenge:

Solution:

• Selling within a very competitive market

• Broad product and service offering

• Reliance on referrals and inbound leads to generate new business

• Lack of success using external lead generation agencies in the past

• Deep ICP research - to understand main drivers, pains and motivations, ensuring effective positioning

• Outbound strategy - developed in collaboration with the leadership team with a focus on cutting through the noise within a competitive market

• SDR support - key element of strategy involving omni-channel outreach

• ICP focused email campaigns - generating Marketing Qualified Leads for further sales outreach

• Webinar programme - development, promotion and support of a webinar programme to educate and deliver value to target ICP. Differentiating Pulsion from their competition as an industry leader and generating further MQLs

“During our regular strategy meetings, the team listened and understood our challenges and always sought to bring new ideas to help generate further pipeline.

“One of which was a webinar series. We’d tried webinars before but results had been mixed.

“ORRJO recommended a non-sales, educational focused webinar series to engage and educate our audience on the latest industry trends and demonstrate our experience.

“Our AI ChatGPT focused webinar generated over 200 registrations!

“These virtual events were an ideal opportunity to position ourselves as experts, demonstrate our industry knowledge and deliver value to our audience.

“We showed practical live demonstrations of how the latest AI technology could help improve internal processes – sharing our experience with the audience.

“The content available post webinar was invaluable for our sales follow up, which was fully managed by ORRJO. Our webinar series helped highlight our credentials and track record, generate meetings with new prospects in our target industries and reignite conversations with leads which had gone cold.”

John McGuire
Managing Director

★★★★★

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