JUA
CASE STUDY
Highlights
Industry:
AI platform for energy trading
Target Organisations:
Weather & Energy Traders
Challenge:
Solution:
An ambitious growth target but no internal business development team
Required an agency who understood the unique challenges of a startup
Needed the new outbound function to ramp quickly and effectively
Omni-channel SDR support - generating qualified sales meetings with target ICP using personalised outreach
Quick ramp period - booking meetings within first 3 days
Detailed internal training following client workshop to ensure understanding of a technical product
Prospecting across multiple geographies and timezones
Development and management of Jua’s first webinar, including social media promotion - positioning Jua as an industry expert in AI driven energy trading
“ORRJO was recommended to Jua as we were exploring different options to support our GTM strategy. Their proven track record was nothing short of what we expected.
The team quickly understood our vision, distilling the insights we’d gathered around our market, focus and targets – and developing this into an effective sales strategy.
We’d set ambitious growth targets for the next 6-18 months, so we needed an outsourced partner who understood the unique challenges of a startup and a team who could deliver.
We’ve been really impressed with the speed ORRJO has ramped up. Hitting the ground running and booking qualified sales opportunities in a matter of days – in fact our first meeting was booked within the first 3 days of project launch!
Within the first 2 months of kick off, the team booked 33 meetings with our target ICP.
The team is experienced, adaptable and flexible. What stands them apart is they bring fresh perspective and new ideas to the table – based on insight and data. We’ve been developing some new initiatives to generate further demand and raise brand awareness – I’m really excited to see these concepts brought to life.
ORRJO plays an integral part of our growth journey, and I’m really impressed by the results we’re seeing already.”
Benjamin Guett, Chief of Staff
★★★★★
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