NO MORE BOTTLES
CASE STUDY
Highlights
Industry:
Water Purification Technology
Target Organisations:
Schools, hospitals, hospitality, and corporate venues across the
United Arab Emirates
Challenge:
Solution:
Worked with agencies in the past who failed to properly understand product offering and ICP
Required a strong social media presence to engage with customers and develop a solid online community
Their unique offering required the right blend of posts about product, mission, goals, and employees
A successful social media strategy is important as this is often the very first impression customers get - it is often used as a search engine in the UAE rather than websites
Struggled to develop engaging content due to having a product with a more practical nature
Analysis of competitors’ social media platforms
Development of social media strategy which is worked into adaptable monthly plans
Quarterly social media reports with full analysis and recommendations
Consistent posting schedule, with a variety of media types (graphic, video, image)
Creation of creative, effective posts that resonate with the audience by addressing their pain points, interests, and cultural context
Cultural learning to adapt messaging to fit ICP in the United Arab Emirates
Bi-weekly meetings to stay up-to-date on new events, promotions, and trends, with the ability to pivot if need be
Close collaboration with internal marketing team to ensure the brand voice and message is captured accurately
“There’s so much that goes into our business, so having a growth agency that’s very well rounded in experience and best practice is really beneficial. We’re still a relatively small team so a key benefit for us is still having the time to conduct our on-site meetings. Given how large the UAE is, being able to focus on meeting clients and giving them the besface-to-face service possible is great.
I’ve worked with the types of agencies in the past where you can tell straight away what companies they are working with because it’s basically copy paste. With ORRJO, we liked how they don’t take a one-size-fits-all approach.
We started seeing results within the first week which was really impressive! The prospecting was very speedy and meetings came through quickly and consistently. The team also thinks outside the box – the fact that they even installed our product into their office to get first-hand experience just goes to show the effort put in. They really care to truly understand your product and get to know the pain points of your ICP.
We have very open and detailed communication, especially with the weekly reporting. We enjoy catching up through our bi-weekly calls and always get a quick response on our Slack channel. If our team isn’t active on Slack due to being busy on-site, ORRJO are quick to adapt and pivot to WhatsApp if there’s an urgent response required.
We would definitely recommend ORRJO – it’s been a great partnership so far. They’ve delivered on everything we’ve discussed, understood the business, been very open and flexible, and everyone we’ve dealt with has been really personable. They feel like a natural extension of our internal team.”
Sandy Muirhead, Director
★★★★★
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