B2B GTM benchmarks, honestly sourced.
Independent benchmarks for B2B outbound, demand generation, and revenue operations. Published with full methodology, public sources, and ORRJO operational data. Updated quarterly.
Original research
State of B2B Outbound 2026
Independent benchmarks for B2B outbound in 2026. Reply rates, meeting attendance, cost-per-meeting, time-to-pipeline. Drawn from 10,000+ booked meetings and public sources (Bridge Group, Pavilion, Martal, Validity).
State of B2B Demand Generation 2026
Channel mix, attribution honesty, dark social, podcast as pipeline. The companion report to State of Outbound.
B2B Win-Loss Patterns 2026
Patterns from independent buyer interviews across closed-won and closed-lost B2B deals. Why deals actually close.
Field reports
Shorter pieces from inside ORRJO's day-to-day work. Reply rates, attendance patterns, cost-per-meeting reads, and the messaging changes that moved the numbers.
Read the blog →Methodology
Every number on this site is sourced and audited. The methodology page explains how each operational claim is calculated, with the sample, definition, and limits behind it.
Read the methodology →How we cite sources
Every research finding ORRJO publishes is rated High, Moderate, or Lower confidence and signed by a named analyst. Primary sources are linked at the point of claim. Where a figure cannot be retrieved from a primary source, the skill halts and flags rather than guesses.
- Bridge Group SDR Metrics 2024 for B2B SDR benchmarks.
- Pavilion State of Demand 2025 for budget allocation patterns.
- Validity Sender Reputation 2025 for cold email reply rates.
- ORRJO programme data for meetings, pipeline, and attendance.
Want a custom benchmark report against your own programme?
ORRJO Intelligence runs GTM research sprints. Custom benchmarks against your ICP, deal velocity, and channel mix.
Explore ORRJO Intelligence →