ORRJO Intelligence
The research your growth depends on. Delivered in 14 days.
Before you spend on brand, content, or outbound, you need to know who you're talking to, what they care about, and where your competitors are vulnerable.
30 minutes. No pitch.
How It Works
One research layer. Three execution paths.
Who This Is For
Intelligence is for founders who are tired of building on assumptions.
You know the product is good. You're not sure the market positioning is right. Your outbound gets some replies but not enough. Something's off and you can't quite pin it down.
The Gap
The options you've seen before all have the same problem.
£500K. 16 weeks. By the time the report lands, the market has moved. Built for board presentations, not sales floors.
Firmographics without context. They tell you how many companies fit a profile. They don't tell you what those companies care about or why they buy.
Skip research entirely. Take your brief, make assumptions about your ICP, start building. You get activity. Not insight.
Intelligence sits in the gap. Faster than consulting. More contextual than a data platform. More rigorous than an agency.
Human-Led Research
Every Intelligence engagement is led by a named research analyst.
Not a template. Not automated. A named person who reads your market.
Your dedicated analyst leads every engagement. They review your existing assets, research your market across 150+ sources, and verify every claim before anything is written.
Pricing figures are checked directly against vendor pages. Buyer language is sourced from real reviews, not inferred from marketing copy. Where sources conflict, the conflict is resolved before the output is drafted. You get a named person you can call, not a process.
The Methodology
How the research actually works.
Intake
You complete our structured intake form (about 10 minutes). We review any existing assets you share: CRM data, call transcripts, previous research, competitor lists.
Research
Over 14 days, your analyst researches across 150+ sources: competitor websites, buyer reviews, job postings, industry databases, and social listening.
Verification
Every claim is checked against primary sources before anything is written. Pricing figures are verified against vendor pages directly. Buyer quotes are traced to their original source.
Delivery
You receive a report your team can act on immediately. Not a strategic framework to interpret. A document your SDRs, copywriter, and leadership can use on day 15.
What You Get
Five modules. One output your team can execute from.
Market Opportunity Analysis
What it covers: TAM/SAM/SOM sizing, demand validation, market timing, regulatory landscape.
Why it matters: Confirms the opportunity before you commit the budget.
ICP Deep Dive
What it covers: Firmographic, technographic, and behavioural profiles. Buying committee mapping. Real buyer language sourced from verified reviews and primary data.
Why it matters: Stops you targeting the wrong companies with the wrong message.
Competitive Intelligence Brief
What it covers: Positioning maps, pricing verified from primary sources, messaging gaps, and white space analysis.
Why it matters: Shows you where to position to win, not where your competitors are already dominant.
Channel and Campaign Playbook
What it covers: Channels ranked by ROI, messaging frameworks per persona, outbound sequence architecture, 90-day campaign calendar.
Why it matters: A specific plan your team can execute. Not principles to interpret.
Ready to Execute Assets
What it covers: Outbound email sequences, LinkedIn templates, named account list (CSV and CRM ready), positioning brief for sales.
Why it matters: Day 15, your team starts executing. Nothing needs to be re-briefed or translated.
Pricing
Three ways in. One standard of research.
Switch currency to view pricing in GBP, USD or EUR.
7 days. 1 market. 25 named accounts. 1 outbound sequence. All 5 modules.
14 days. 1 market. 50 named accounts. 3 outbound sequences. All 5 modules.
14 days. Up to 3 markets. 200 named accounts. 6 outbound sequences. All 5 modules, plus GTM playbook and executive briefing deck.
Monthly competitor monitoring. Quarterly ICP refresh. Named account list update. One new outbound sequence per quarter. Markets move. Your intelligence should move with them.
| Feature | Intelligence | Consulting Firms | Data Platforms | Agencies |
|---|---|---|---|---|
| Timeline | 14 days | 12 to 16 weeks | Immediate (no analysis) | No defined timeline |
| Buyer insight | Real buyer language from primary sources | Client interviews and surveys | Firmographic data only | Assumed from brief |
| Pricing verification | Primary source, date stamped | Secondary research | Not applicable | Not typically included |
| Output format | Ready to execute, includes templates and sequences | Strategy document | Data export | Varies |
| Named analyst | Yes | Partner led, analyst executed | No | No |
| Starting price | From £4,500 | From £100,000 | From £15,000/year (data only) | Bundled into retainer |
Not sure which tier fits? Book a 30-minute intelligence briefing. We'll scope the engagement together and recommend the right approach for your market and goals. No charge for the briefing.
Trusted By
50+ B2B companies across 15 countries.
"ORRJO's research gave us a level of market clarity we had never had before. We went from guessing at our ICP to knowing exactly who to target, what to say, and where to find them. The named account list alone was worth the investment."
B2B SaaS Founder, Series A
FAQ
Common questions.
The issue isn't capability. It's time, methodology, and access. A proper intelligence brief requires mining 150+ sources, verifying pricing directly against vendor pages, and sourcing real buyer language from review platforms. Doing this well takes 3 to 4 weeks of dedicated research time. Most teams don't have that. We do it every day.
Most clients arrive with one. Usually it was defined in a strategy session, not tested with data. We'll either validate what you have or show you exactly where it's off. Either outcome is worth having.
It means your SDRs can start calling named accounts on day 15. Your copywriter can take the buyer language sections and write sequences without guessing. Your leadership team can read the competitive brief and make decisions. Nothing needs to be translated.
Yes. Intelligence works for any market where there's a clear ICP and an accessible competitive landscape. Most of our clients are UK or European B2B companies but we're happy to scope any market.
A completed intake form (about 10 minutes) and any existing assets you want us to review: CRM data, call transcripts, previous research, competitor lists. The more context you give us, the more accurate the output.
That depends on what the research shows. Some clients take the output and run with it internally. Others move into Creative Studio or Demand Generation. Either is fine. There's no obligation beyond what you've bought.
Yes. Email hello@orrjo.com and ask for an introduction. We'll connect you with a client who went through the same engagement.
Get Started
Start with the research.
Everything else works better when the foundation is right.
Book an Intelligence Briefing →30 minutes. We'll tell you exactly what Intelligence would cover for your specific market.